New Crossroads is a formal township in South Africa, where houses are build by goverment. So there’s buisnesses and activities people are having just at home. Obviouslly these houses are not marked in any special way so only locals around know that there is shop existing. The lettering project of Indre Klimaite was ment to mark these houses and in this way attract people from more far away neighbourhoods. Lettering brought not only recognition of sertain activity, but also to their owners gave pride and trust in what they do.