Above: name: Lee Taek Soo (right), born: 1973, occupation: Office worker location: Seoul, South Korea, avatar name: Crammer, avatar created: 2006, game played: World of Warcraft, hours per week in-game: 10, character type: undead, special abilities: Will of the Forsaken, shadow resistance.

The Alter Ego project, by Roobie Cooper (UK), shows 70 pairs of people in real life with their online avatars on so-called massively multi-player online role-playing games (MMORPGs).