I popped over there a little while ago, and packed my suitcase FULL of all the packaging over there. The supermarket isles are an utterly uncomprehendible sea of little faces, eyes, grins all looking at you! Its really split between chaotic very character-full visually packed branding, to the other extreme: elegant, refined, minimal. Its a fascinating place design-wise.

LINK: www.thedieline.com/blog