As art director of Mass Appeal magazine, my goal was to strip it of its somewhat tired design vocabulary it had existed with for far too long and give the magazine room to excel in the areas it always has – in its photography (thanks to the immensely talented photo director Stephen K. Schuster) and in its voice (thanks to the never-ending late nights of editor Maclean Jackson). The design for the most part is rather minimalized and opened up. Typography is now much more reserved (and also utilizes the beautiful typeface national by Kris Sowersby). The overall goal is to give a clearer focus on mass appeals editorial goal: timeless storytelling and investigation in an honest way.

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