Above: design by Chrissie Abbott

Received this “media alert” (ah ah!) from a PR agency: SuperMotif is a new 360-degree collaborative fashion and design collective. SuperMotif is a collaborative brand, creating clothing and other decorative products (homeware, ceramics, and motorbike helmets will launch early 2010). In short, SuperMotif invites the World’s best designers to collaborate with it on all aspects of product and brand design. Its designers design the shapes, the motifs and even the logos for all SuperMotif lines.

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