hubert_jocham

In the early 1980s, at the start of my career, I worked in a print shop with classic lead setting. In those days I would study issues of U&lc magazine. What really caught my attention were letterings in the Spencerian style. I’ve been fascinated by this American penmanship tradition ever since. A few years ago I developed a font. Boris Bencic used it when he was redesigning L’Officiel magazine in Paris. I took these initial forms and developed them into the font Mommie when I started my own foundry. Although I usually design text typefaces, working on Mommie taught me how complex it can be to create a script headline font. Characters need to overlap in harmony and I can’t remember how many versions I did for the caps. The biggest challenge in this process has been to keep it alive and fresh.

LINK: www.hubertjocham.de via http://viewerslikeu.squarespace.com